The Playbook for Standing Up a NewCo HQ

Jane Austen
hello@larkhill.com
Feb 5, 2025
1. Start with Stabilization, Not Real Estate
Many teams prioritize securing leases first. However, the smarter approach begins with clarity:
What must be operational on Day One?
Who owns each functional handoff?
What regulatory or TSA constraints influence delivery?
Define what stability looks like and plan backward from there.
2. Define Ownership by Function — Not Org Chart
Cross-functional chaos often arises when multiple teams share deliverables without clear ownership. To mitigate this:
Assign functional leads (IT, Legal, Ops, etc.)
Identify their counterparts within the portfolio company and sponsor organizations
Establish clear escalation paths for conflicting priorities
Effective management stems from defined ownership, not just meetings.
3. Lock the Workstream Cadence Early
Cadence isn't just about rhythm; it's the engine of delivery. Establish the operating model by Week 1:
Weekly sponsor briefings (15–30 minutes)
Cross-functional standups (30–45 minutes)
Dashboard summaries highlighting status, blockers, and next steps
A prompt meeting is more effective than a delayed report.
4. Design the Exit While You Enter
TSA exits often extend due to lack of early sequencing. Gain an advantage through proactive planning:
Define what a "clean exit" entails for each service
Map each exit to its milestone dependencies
Incorporate exit sequencing into every sponsor update
The exit date should be anticipated, not unexpected.
5. Don't Just Track Progress — Enable It
The most effective dashboards do more than report; they drive accountability. Your execution platform should highlight:
Workstream health indicators (green/yellow/red)
Blocker owners with target resolution timelines
Alerts for milestone deviations
Robust reporting informs and propels action.
Final Thought
Establishing a new headquarters is a testament to operational precision. By delivering with structure, visibility, and rhythm, sponsors can maintain confidence from Day One.
“In execution, perception follows precision.”


